Rachel Bruce

AI-native marketing leader who sets the strategy, runs the plays, and optimizes the engine.

Over 15 years, Rachel has run the full demand mix — paid media, channel and partner marketing, events, field marketing, account-based marketing (ABM), and outbound — alongside brand, product marketing, and marketing operations. She is operational and data-driven: every program ships with an owner, a number to hit, and a repeatable way to run it again.

Rachel's experience is proven across the company lifecycle. She has built an AI-first GTM practice at GTMAnatomy.ai, scaled through acquisition at Moogsoft, and transformed a global marketing organization at Trustwave. She builds and leads high-performing teams of up to 14 with budgets exceeding $3.5M, and designs the proprietary AI systems that multiply the output of lean ones.